Description

Vertical Marketing Manager
The Company

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you'll visit our website and learn more about Zurn Elkay at zurnelkay.com.

If you're ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

If you are a current employee, please navigate here to apply internally.

We are seeking a strategic and creative Vertical Marketing Manager responsible for supporting national account teams and driving demand generation across key verticals including Hospitality, Education, Government, and Healthcare. The ideal candidate will have a strong foundation in digital marketing, print media, and trade association engagement, with bonus skills in graphic design, tradeshow support, and digital training development.

Key Responsibilities

• Develop and implement marketing strategies tailored to vertical markets: Hospitality, Education, Government, and Healthcare.

• Collaborate with national account managers to align marketing efforts with sales goals and customer needs.

• Plan and execute integrated campaigns across digital channels (email, social media, paid media), print collateral, and trade association platforms.

• Track and optimize campaign performance to maximize ROI and lead generation.

• Create and manage marketing assets that support the national account sales team, including presentations, brochures, case studies, and vertical-specific content.

• Provide marketing support for customer meetings, proposals, and events.

• Coordinate marketing efforts for industry tradeshows and conferences, including strategic direction for dynamic booth design, promotional materials, and pre/post-event communications.

• Partner with sales and product teams to ensure consistent messaging and branding.

• Support training initiatives by managing and updating content within a Learning Management System (LMS).

• Develop and host digital training sessions and webinars to educate internal teams and external partners on vertical-specific solutions and marketing programs.

• Work with internal or external design resources to develop compelling visual content.

• Leverage graphic design skills to support campaign execution and asset creation (preferred but not required).

Qualifications

• Bachelor's degree in Marketing, Communications, Sales, or related field.

• Minimum of 5 years of experience in B2B marketing, preferably in vertical or channel marketing roles.

• Proven success in supporting national accounts and executing demand generation campaigns.

• Strong understanding of digital marketing tools and platforms (e.g., CRM, email automation, social media).

• Experience with Learning Management Systems and digital training development.

• Excellent communication, project management, and cross-functional collaboration skills.

• Experience in graphic design and/or tradeshow coordination is a plus.
• Familiarity with Adobe Creative Suite, Canva or other design tools.
• Knowledge of vertical market dynamics in Hospitality, Education, Government, and Healthcare.

The compensation range identified below are a good faith estimate of the salary expected to be paid as performed from these locations. Actual salaries may vary based on compensable factors including but not limited to skillset, experience, education and training, and other relevant business and organizational factors. Most candidates will start in the lower half of the range.

The Salary Range: $72,628-$99,863

Total Rewards and Benefits

• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 weeks starting Vacation (may increase with tenure)
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program
• Employee Stock Purchase Plan - purchase company stock at a discount!

**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**

Equal Opportunity Employer - Minority/Female/Disability/Veteran