Description

The Digital Marketing Manager will work closely within the mHUB marketing department, reporting to the Senior Director of Marketing & Communications. Your mission is to enhance our brand's reach through strategic content marketing, HubSpot management, website optimization, and analytics.

Content Marketing:

• Collaborate with Senior Director of Marketing on editorial calendar planning and execution
• Write, edit, develop, and distribute multi-channel content, working with graphic design and video teams on creative assets
• Use SEO tools like SEMRush to optimize content for priority themes and key terms
• Manage website, email, and social content through HubSpot.
• Plan PPC campaign messaging and creative with external agency for startup accelerator applications

HubSpot Management:

• Provide day-to-day support of HubSpot including campaigns, audience segmentation, workflows, data imports/exports, reporting, and email and social deployments
• Implement new capabilities, reports, and processes with operational leaders to accelerate goals and drive staff adoption
• Craft automations and messaging for customer journeys and lead nurturing
• Align with development team on data integrity, properties, and mailing practices
• Train other departments and staff in HubSpot for sales, marketing, and reporting

Website Optimization:

• Oversee website management, updates, integrations, and performance
• Lead backlink strategy and maintain healthy backlink/disavow lists
• Manage website indexing and stay up to date on SERP trends, including the impact of AI overviews and user-generated content
• Manage SSL and hosting agreements for main website and microsites
• Monitor domain authority, keyword rankings, and cannibalizations

Analytics:

• Define benchmarks and KPIs aligning with organization goals and competitive landscape
• Create monthly performance reports using Google Analytics, SEMRush, and HubSpot
• Extract insights for leadership from QoQ and YoY data analyses
• Manage campaigns to a budget and track and report on spending

Requirements

• 5+ years of professional experience in digital and content marketing  
• Extensive HubSpot knowledge for marketing and development
• Skilled in SEMRush, Google Search Console and Tag Manager, Google Analytics, Monday.com, Adobe, LinkedIn, YouTube, Instagram, and Reddit
• Data-driven, leveraging insights to inform strategy and compile reports
• Proven multi-channel campaign and audience growth success
• Experience managing backlink strategies and optimizing web properties
• Strong executive presentation skills
• Self-starter, effective independently and in teams, thriving in high-intensity environments
• Bachelor’s degree required, familiarity with startups or manufacturing a plus